// Retainer tiers

Three retainers. Same shape, different volume. From $2,490/mo.

Three retainer tiers, productized. Same shape, different volume. 3-month minimum on Launch and Growth, 6-month on Authority. Stripe subscription, click-through MSA, no procurement theater.

Launch

$2,490/ month

Get on the shortlist for your top 10 buying-intent prompts within 90 days.

Fits if

You're $1–5M ARR, founder-led marketing
You don't have a head of marketing yet
You want a clear before/after on a small set of prompts

Includes

10 priority prompts tracked weekly across 4 engines
4 optimized content pages per month
Schema implementation on top 10 pages (month 1)
2 earned mention placements per month
Monthly Loom report (15–25 min)
Async Slack/email support, 24h response
Live citation rate dashboard

Your time: ~30 min/month3-month min

Talk about Launch →

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Growth

$3,990/ month

Top-3 citation share for your top 25 prompts within 6 months. Measurable AI-influenced pipeline by month 4.

Fits if

You're $5–10M ARR with a head of marketing
Your CEO is asking weekly what you're doing about AI search
You need pipeline attribution, not vanity metrics

Includes

Everything in Launch, plus:
25 priority prompts tracked weekly
8 optimized content pages per month
Schema expanded to 30 pages
5 earned mention placements per month
Bi-weekly async strategy notes
Quarterly strategy call (60 min)
Pipeline attribution in your CRM (HubSpot / Salesforce / Pipedrive / Attio)
Competitor citation tracking (top 5, weekly)
5 custom prompts/month from customer interview themes

Your time: ~1 hr/month3-month min

Talk about Growth →

Authority

$6,490/ month

Category authority. Top-1 citation share for your top 50 prompts. Press, podcasts, speaker placements.

Fits if

You're $10–25M ARR competing against a public company
You want to dominate the category in AI search
You're using marketing as a flywheel, not a service line

Includes

Everything in Growth, plus:
50 priority prompts tracked weekly
16 optimized content pages per month
Quarterly original research / data study (publishable as PR)
Digital PR — 3 trade-media placements per quarter
Podcast booking (1 confirmed per quarter)
Speaker placement (1 conference talk per year)
Featured profile in The Shortlist Index for your category
Weekly 30-min strategy call
Custom MSA, redlines accepted
Slack Connect channel, 4h SLA
Direct WhatsApp / Signal access

Your time: ~3 hrs/month6-month minimum

Talk about Authority →

// Not sure which tier?

Start with the audit. We'll tell you which tier fits.

The audit ($1,490, 5 business days) ends with a soft retainer recommendation based on what we found. 50% credits to month 1 if you sign within 14 days.

Book the audit →Or run the free Score first →

// Results guarantee

Month 3 with no citation movement = month 4 free.

Citation rate measured weekly, reported monthly. If by end of month 3 the rate hasn't moved on your priority prompts, you get month 4 free or you can exit, no questions. After 40 audits and growing retainer roster, the clause has never triggered. I'd rather refund than ship slop.

Citation outcomes always have variance. The guarantee is on movement, not absolute placement.

// FAQ

Retainer-specific questions

Why a 3-month minimum?
Citation rates take roughly that long to move meaningfully. Schema and content changes need to be re-indexed by AI engines, earned mentions need to compound, and pipeline attribution needs at least one full sales cycle. Anything shorter is theater. After month 3 you're month-to-month — no penalty, no contract gymnastics.
Can I pause the retainer?
After month 3, you can pause for up to 90 days and resume at the same tier and price. We deactivate Stripe billing during the pause and freeze the dashboard. Most clients who pause come back; if they don't, we off-board cleanly.
Do you work with non-US clients?
Yes. The ICP is primarily English-speaking SaaS — US, UK, Canada, Australia, the Nordics, DACH-EN, NL. We invoice in USD via Stripe. EU B2B reverse-charges VAT (provide your VAT ID at checkout). Norwegian clients can request NOK invoicing for local accounting.
We already have an SEO agency. Will this conflict?
No. SEO and AI search visibility share some signals (entity authority, content quality, schema) but optimize for different surfaces. Most of our clients keep their existing SEO retainer and add Authority on top. The full breakdown is on the /vs/seo-agencies page. We've shared our methodology with several SEO partners who actively coordinate. Authority's scope is the AI answer layer specifically.
How fast do citations move?
Citation rate is the leading indicator and it moves first — usually within 6–10 weeks for the priority prompts we track. AI-referred traffic in your analytics typically follows at month 2–3. AI-influenced pipeline shows up in CRM at month 3–4 once attribution is wired in. We report monthly on all three.

More questions? Email Ivar or read the full method.

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Month 3 with no citation movement = month 4 free.

Citation outcomes always have variance. The guarantee is on movement, not absolute placement.

Retainer-specific questions

Why a 3-month minimum?

Citation rates take roughly that long to move meaningfully. Schema and content changes need to be re-indexed by AI engines, earned mentions need to compound, and pipeline attribution needs at least one full sales cycle. Anything shorter is theater. After month 3 you're month-to-month — no penalty, no contract gymnastics.

Can I pause the retainer?

After month 3, you can pause for up to 90 days and resume at the same tier and price. We deactivate Stripe billing during the pause and freeze the dashboard. Most clients who pause come back; if they don't, we off-board cleanly.

Do you work with non-US clients?

Yes. The ICP is primarily English-speaking SaaS — US, UK, Canada, Australia, the Nordics, DACH-EN, NL. We invoice in USD via Stripe. EU B2B reverse-charges VAT (provide your VAT ID at checkout). Norwegian clients can request NOK invoicing for local accounting.

We already have an SEO agency. Will this conflict?

No. SEO and AI search visibility share some signals (entity authority, content quality, schema) but optimize for different surfaces. Most of our clients keep their existing SEO retainer and add Authority on top. The full breakdown is on the /vs/seo-agencies page. We've shared our methodology with several SEO partners who actively coordinate. Authority's scope is the AI answer layer specifically.

How fast do citations move?

Citation rate is the leading indicator and it moves first — usually within 6–10 weeks for the priority prompts we track. AI-referred traffic in your analytics typically follows at month 2–3. AI-influenced pipeline shows up in CRM at month 3–4 once attribution is wired in. We report monthly on all three.