●Consolidated /pricing page comparing audit + 3 retainer tiers side by side
●Press kit at /press with fact sheet, story angles, quotable data points, brand assets
●GEO glossary at /glossary — 20+ terms with FAQ schema for AI engine extractability
●Comparison-grade landing page at /lp/profound-alternative
●What-is-Authority and FAQ pages — built specifically for branded-query AI citation
Iterated
New wordmark, Arendal location fix, founder photo
●Replaced '_Authority' (terminal-feel) with 'Authority.' (citation-green period) — declarative editorial mark
●Fixed location across schema and site copy — Arendal, Norway (not Kristiansand)
●Bio rewrite reflecting actual experience: 8x head of marketing, owned a marketing agency, owned an AI consultancy
●Real founder photo replacing placeholder — neutral office, navy blazer
Shipped
Real LLM adapters, citation extractor, ICP across all prompts
●Five live engine adapters: ChatGPT (gpt-4o + web_search), Perplexity Sonar, Gemini 3-pro + google_search, Claude Sonnet 4.6, Google AI Overviews via SerpApi
●Citation extractor now auto-extracts brand mentions from LLM responses (no longer just curated pool)
●Updated 9 of 10 Score prompt templates to use ICP across English, Norwegian, German
●Bumped Score rate limit from 1 to 5 per email per day; founder allowlist via env var
●Daily cost cap of $50 enforced via score_cost_today view
Shipped
Service schema, per-engine breakdown, Score email deliverability
●Service schema on /audit and /retainer for offer-level citation
●Per-engine breakdown on Score result — separate ChatGPT and Perplexity citation rates
●List-Unsubscribe headers + footer link on Score report email